Prepare for the new tobacco law in May 2024

The new legislation, which comes into force from May 20, 2024, affects all actors in the tobacco industry, including manufacturers, importers, wholesalers, distributors and retailers.
According to the new law, all tobacco products, including snus, must be provided with both traceability and safety labels in order to be sold on the Swedish market.
What applies to snus manufacturers and importers?
For manufacturers and importers of tobacco products, the new legislation means that they must ensure that each product is correctly labelled with traceability and security markings before it reaches the market. These markings must contain both an optical machine-readable code and a human-readable code. It is their responsibility to ensure that the products comply with all requirements under the legislation.
What applies to wholesalers and snus distributors?
Wholesalers and distributors are required to label products with traceability labels at an aggregate level to facilitate the recording of incoming and outgoing deliveries. These labels are intended to enable continuous tracking of the goods throughout the supply chain up to the retail outlet. To comply with the law, wholesalers and distributors must ensure that the aggregated units they create are correctly labeled with traceability labels.
Unique identity marking
To track tobacco products, they must have a unique identification mark that makes it possible to identify, track and search the products throughout the entire supply chain up to the retail level. Products sold in Sweden must have a mark issued by a Swedish ID issuer. The mark consists of four parts and is 26 characters long:
- ID issuer code
- Unique serial number
- Product code
- Manufacturing location
- Timestamp
Security marking with authenticity details
In addition to the traceability markings, all unit packets and aggregated packages must be provided with security markings that must be affixed to the packages in a manner that prevents reuse and allows for the identification and verification of the authenticity of each tobacco product. This includes at least five authenticity features, such as guilloche patterns, optically variable ink, microprinting, fluorescent ink and anti-Stokes ink.
Important to comply with the new tobacco law
Only tobacco products that carry both traceability and security markings may be sold by retailers. Products that do not carry these markings are not permitted to be sold.
It is important for all tobacco industry players to be aware of and comply with the new legislation to avoid legal consequences and ensure the proper handling of their products. Violations of these rules may result in penalties and fines from the regulatory authority.
We at Logimark are happy to help you develop labels that comply with the new legislation. We are also experts in designing extremely efficient labelling machines for snus cans. Contact us today!
Learn more about our machines for the snus industry.
Here you can read more about what applies: The Public Health Agency