The future of barcodes

Towards the 2D revolution
The traditional linear barcode, also known as the EAN code, which is found on every second product today has limitations in data storage and functionality. It can only contain the product's GS1 item number (GTIN). To meet today's information needs, the barcode is being replaced by a 2D code. In the retail sector, this transition is expected to be complete by the end of 2027, which will affect how we handle and track products.
The versatility of the 2D code
The 2D code, which can be a QR code or a Datamatrix code, can contain a variety of information such as expiration dates, batch numbers, serial numbers and web content. This not only provides better traceability throughout the supply chain, but also the ability to link consumers to, for example, detailed product information, offers, recipes and returns management.
The global transition
The goal is for 2D codes to be used globally in retail by 2027. Despite this transition, EAN codes will exist side by side with 2D codes for a transitional period. This is because it will take time for all systems to be able to handle 2D codes. Scanning a 2D code requires optical scanning technology, which is becoming increasingly common in retail, but a significant proportion of linear scanners are still used. Different parts of the world will move towards this goal at different speeds.
Early results indicate that scanning 2D codes is as easy and fast as EAN codes. Pilot projects show that multiple barcodes on packaging do not affect scanning efficiency.
We can help you create your barcode or 2D code and send the desired quantity both digitally and physically. Read more about our variable printed labels.
Read more on the GS1 website: https://gs1.se/support_categories/streckkod-och-2d-kod-databarare/#heading-globalt-2d-program