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Labelling on food trays

Food trays are used for a variety of foods, such as ready-made meals, meat, cold cuts, fish, cheese and fresh produce. The packaging usually consists of a rigid plastic tray that is sealed with a thin plastic film.
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Product labelling on food trays

Different techniques for Food tray

Product labelling on hard plastic

Thermal transfer (TTO)

Thermal transfer (TTO) is the natural solution when the marking is to be applied directly to the thin plastic film before the tray is sealed.

Because the plastic film is still flat and controlled inside the thermoforming machine, the printer can place the marking with very high precision, resulting in a sharp and clear print without affecting production speed.

TTO is primarily used to write:

  • best before date
  • batch number
  • production date
  • barcodes
  • QR and Datamatrix codes

For best results, we recommend that the plastic film is already provided with a special marking area in the design phase where variable information is to be placed. A light or white box, for example, provides significantly better contrast and makes both text and codes easier to read and scan.

However, once the plastic film has been sealed over the tray, TTO is no longer a suitable option. The technology is developed to print on the flat film before the actual packaging is completed.

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Product labelling on food trays
Product labelling with CIJ
Product labelling with CIJ on food trays
Product labelling on plastic packaging

Inkjet printing

Inkjet marking is mainly used when the pre-packaged product has already left the packaging machine.

Information can then be applied directly to the sealed plastic film or to the side of the tray, depending on how the production line is designed.

The method is usually used to label:

  • best before date
  • batch number
  • production date
  • simpler traceability codes

Inkjet marking is a flexible and cost-effective solution, especially when only variable information needs to be added to the finished packaging.

For simpler date marking, high-resolution inkjet printers (TIJ) can also be an option.

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c wrap labelling
Labelling food trays - label plastic film
c wrap labelling
Labelling food trays - label plastic film
D-wrap packaging labelling

Labelling

Labelling almost always occurs after the food tray has been sealed and the finished product has left the production line.

The finished packaging is then stable and easy to handle, which allows the label to be applied with very high precision.

Labels are used both for product information and for marketing, but can also serve a function as a sealing or security label.

Depending on the product and wishes, the label can be applied in several different ways, for example:

  • on top of the plastic film
  • on the side of the trough
  • around several sides of the package (C-wrap or D-wrap)
  • as a sealing label that extends over several sides of the tray

This type of solution is often used when the label is to contain extensive product information, branding, or act as a guarantee that the packaging has not been opened.

Since the label is applied to the finished product, the packaging process itself is not affected, which provides great flexibility when changing products or using different label designs.

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Read more about Mattråg

Food trays are used for a variety of foods, such as ready-made meals, meat, cold cuts, fish, cheese and fresh produce. The packaging usually consists of a rigid plastic tray that is sealed with a thin plastic film.

Often, food tray packaging takes place in a thermoforming or tray sealing machine where the product is placed in the tray before being sealed, often in a modified atmosphere (MAP), to extend shelf life.

Labelling on food trays is an important part of the process and contains information such as best before dates, batch numbers, production dates, barcodes and traceability information. Based on our experience, the choice of labelling method is mainly about when in the production line the labelling should take place – before the tray is sealed or after the finished package leaves the packaging machine.

If the information is to be printed directly onto the thin plastic film, thermal transfer (TTO) is the obvious choice. The technology provides high print quality and very good control over the placement of the marking before the package is sealed.

However, when the food tray is pre-packaged, inkjet marking or labelling is often the most effective option. Inkjet marking is ideal for date and batch information, while labelling offers greater opportunities to combine variable information with product design, marketing and various types of closure solutions.

By planning the labelling already when the production line is designed, the right technology can be integrated in the right place, providing stable production, high readability and secure traceability throughout the food chain.

Questions & Answers (FAQ)

It depends on where the marking is to be placed. On plastic film, thermal transfer (TTO) is usually best due to its high resolution and sharp marking. For marking directly on the tray, inkjet marking (CIJ) works great, while laser is best for permanent marking on hard plastic trays.
Yes. With the right type of ink or label material, it is possible to label on cold or condensation-covered surfaces. Our solutions are designed to provide clear and durable prints even in refrigerated production environments.
Laser works best on hard plastics (such as PET, PP or HDPE) or lidding films with pigmented surfaces. For thin or transparent films, TTO is recommended, which provides higher contrast.
Absolutely. Labels are often used when the product requires more information, multiple languages ​​or a designed surface. They can be placed on the top, bottom or long side of the tray and applied automatically in line.
With the right technology and materials, marking is fully durable. TTO provides heat-resistant prints, CIJ can use ink that adheres even to greasy surfaces, and laser is not affected at all by temperature or humidity.
For high production volumes and standard marking, TTO is often the most cost-effective, as the technology combines high print quality with low operating costs. Ink is an affordable alternative for simpler marking on finished trays.
Yes. Many producers use TTO for batch numbers on the plastic film and labels on the bottom of the tray for nutritional information or promotions, for example.

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