The approval of a packaging for food contact means that it fulfils the legal requirements and standards that ensure that it is safe to use with food. This includes the following:

1. Safety of the materials: The packaging is made of materials that do not release harmful substances at levels that could affect the safety, quality or flavour of the food.
2. Testing and certification: The packaging has undergone rigorous testing to ensure it complies with regulations such as EU Regulation (EC) No 1935/2004, or equivalent legislation in other regions.
3. Migration tests: The packaging has been tested to ensure that substances from the material do not migrate (transfer) to the food in quantities exceeding authorised limits.
4. Compliance with hygiene requirements: The packaging is manufactured under conditions that ensure that it is clean and free from contamination that could affect food safety.

Food-grade packaging protects consumers and ensures that products are safe to use and consume.

Food packaging can play a crucial role in strengthening your brand by acting as a powerful communication channel. Here are some ways this can be achieved:

1. Visual identity: A stylish and thoughtful design with your brand colours, logo and typography will make your products stand out on the shelf and create customer recognition.
2. Storytelling and values: Packaging can communicate your company's values, such as sustainability, quality or innovation, creating a stronger emotional connection with the customer.
3. Information and transparency: By clearly displaying ingredients, origins and certifications, you build trust and create a sense of honesty and authenticity.
4. Unique design: Customised packaging, for example through carefully selected materials and unique printing, can reinforce the perception of premium quality and differentiate your brand from competitors.
5. Interactivity: Elements such as QR codes, games or digital promotions integrated into the packaging can engage consumers and create a two-way communication between your brand and the customer.
6. Sustainability as a competitive advantage: Packaging that is recyclable, compostable or made from recycled materials demonstrates your brand's commitment to the environment, which is an important consideration for today's consumers.
7. Practical functionality: Packaging with smart features, such as resealable zip-locks, creates added value for the customer and reinforces the impression of a well-thought-out brand.
8. Emotional connection: By using storytelling on the packaging - for example, a background story about the product or company - you can create an emotional connection with customers.
9. Seasonalisation and promotions: Holiday, seasonal or special edition themed packaging provides a reason for customers to return and create curiosity about the brand.
10. Customer loyalty: A positive packaging experience creates long-lasting impressions and increases the likelihood of customers choosing your brand again.

By combining aesthetics, functionality and storytelling, food packaging can become a powerful part of your brand strategy.