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Give your product an expression that feels well thought out down to the smallest detail. With different materials, shapes, printing methods and finishes, the label can be adapted to suit both the brand, the application and the environment in which the product will be used.
Including format, shape, material, adhesive, colors, surface finish, printing method, special effects, roll direction and core. The adaptation is based on the design but also on the product, surface, environment and how the label will be applied or printed.
Common alternatives include various paper and plastic materials as well as textile materials for specific applications. The choice is influenced by the desired expression, the shape and surface of the packaging, and requirements for, for example, flexibility, moisture, cold, wear and printability.
You can choose from foiling, hot foil, silkscreen, embossing, debossing, varnish, laminate and laser cutting, among other things. Not all effects are suitable for all materials or environments, so we will help you find a combination that works with both the label and the design.
Transparent labels are typically made from a translucent plastic material and can give a so-called no-label look. The color and contents of the packaging affect how the design is reproduced, making it important to adapt the original and test the label on the actual product.
Digital printing offers great flexibility for multiple designs, changes and smaller or varying runs as printing plates are not needed. Flexographic printing uses clichés and can be a good alternative for larger, recurring volumes. We compare the run, number of designs, materials, color requirements and finishing before choosing a method.
We typically need the label's width and height, shape, quantity, substrate, usage environment, application method, desired material and finish, and information about the printer or labeling machine. For printed labels, we also need a print original, usually as a print-ready PDF, for proofing and production.
Give your product an expression that feels well thought out down to the smallest detail. With different materials, shapes, printing methods and finishes, the label can be adapted to suit both the brand, the application and the environment in which the product will be used.
Printed and customized labels are created to fit a specific product, packaging and brand identity. The label can be customized in shape, size, material, color and finish and used for both information and visual profiling. This makes it possible to create an expression that feels well thought out and at the same time works in practical handling.
The choice of material is influenced by the look and feel of the label and what it needs to withstand. Paper can provide everything from a smooth and modern feel to a more tactile and rustic look. Plastic materials can be an alternative when the label needs to be flexible or exposed to moisture. Textile and transparent materials provide additional opportunities for special products and design ideas.
The shape can also be customized. In addition to standard rectangular formats, labels can be round or cut into a shape that follows the design. Finishes and special effects can be used to enhance selected parts of the motif, create structure or give a matte, glossy or metallic surface. Which options are suitable depends on the material, edition and usage environment.
The printing method is selected based on, among other things, the number of labels, number of motifs, material and desired finishing. If the date, batch number or other information is to be printed later, the label needs to have a surface that works with the selected printer. Dimensions, roll direction, core and roll diameter also need to match any labeling equipment.
A clear print original and a careful proof are important parts of the process. This includes checking text, dimensions, colors and placement before production starts. If the label has a special shape or effect, these choices also need to be assessed together with the material, so that the finished result corresponds to both the design and the use.
When designing printed or custom labels, it is therefore a good idea to start with the product's surface, environment, application and desired expression. Samples allow you to compare materials, finishes and color reproduction on the actual product before the design and construction are approved for production.
Want to get a better idea of size, material and how it feels in practice? Whether it's labels, packaging or laser materials, we offer free samples of our existing products!
Fill out the form and we will contact you!
You can also call us directly at + 4610-444 1600.
